Free Pony Theory ~ Postwar / modern Design (notebook/resource)

Joined: 23 Sep 2006 Posts: 1088

The year 2008 marks the 10th Anniversary of the iMac, the computer that changed everything at Apple, hailing a new design era spearheaded by design genius Jonathan Ive. What most people don't know is that there's another man whose products are at the heart of Ive's design philosophy, an influence that permeates every single product at Apple, from hardware to user-interface design. That man is Dieter Rams, and his old designs for Braun during the '50s and '60s hold all the clues not only for past and present Apple products, but their future as well:

http://gizmodo.com/343641/1960s-b...hold-the-secrets-to-apples-future

Joined: 23 Sep 2006 Posts: 1088

lots of architecture books. (mostly modernism)

http://filipinographics.blogspot.com/search/label/eBook

By Flora Samuel
Publisher: Architectural Press
Number Of Pages: 264
Publication Date: 2007-08-27
ISBN-10 / ASIN: 0750663545
ISBN-13 / EAN: 9780750663540
Binding: Paperback
_
Book Description:
This is the first book to give such close attention to Le Corbusier's approach to the making of buildings. It illustrates the ways in which Le Corbusier's details were expressive of his overall philosophical intentions. It is not a construction book in the usual sense- rather it focusses on the meaning of detail, on the ways in which detail informs the overall architectural narrative of a building. Well illustrated and containing several specially prepared scaled drawings it acts as timely reminder to both students and architects of the possibilities inherent in the most small scale tectonic gestures.

* Lavishly illustrated, with numerous in depth studies this book will be an inspiration to both students and architects
* This is the first book to illustrate Le Corbusier's philosophies through his use of detail
* So innovative was Le Corbusier's approach to design and so influential has he been on the current generation of architects that his work remains as relevant today as it ever did _

http://rapidshare.com/files/159353850/Le.Corbusier.in.Detail.rar

Joined: 23 Sep 2006 Posts: 1088

Designing Modern America: Broadway to Main Street

By Christopher Innes, "Designing Modern America: Broadway to Main Street"
Yale University Press | ISBN:0300108044 | 2005 | 320 pages | PDF | 1.5 MB

Illustrated with more than 130 photographs, this book tells the engrossing story of Urban and Bel Geddes. Christopher Innes shows how these two men with a background in theater lent dramatic flair to everything they designed and how this theatricality gave the distinctive modernity they created such wide appeal. If the American lifestyle has been much imitated across the globe over the past fifty years, says Innes, it is due in large measure to the designs of Urban and Bel Geddes. Together they were responsible for creating what has been called the “Golden Age” of American culture.

http://avaxhome.ws/ebooks/artbook/DesigningModernAmerica.html

Joined: 23 Sep 2006 Posts: 1088

New Forms Architecture in the 1990s

Philip Jodidio, “New Forms: Architecture in the 1990s”
Benedikt Taschen Verlag | ISBN: 3822885797 | 1997 Year | PDF | ~16 Mb | 237 Pages

In the 1990s architecture has evolved considerably despite economic constraints. The new architecture has been guided by the rapid progress of computer assisted design and a newly rediscovered affinity for the arts.

http://avaxhome.ws/ebooks/archite...ms_architecture_in_the_1990s.html

Joined: 23 Sep 2006 Posts: 1088

Architectural Monographs - Foster Associates - Recent Works

Joined: 23 Sep 2006 Posts: 1088

The Authority of Everyday Objects: A Cultural History of West German Industrial Design

The Authority of Everyday Objects: A Cultural History of West German Industrial Design by Paul Betts
University of California Press | June 2004 | ISBN: 0520240049 | Bookmarked PDF | 400 pages | 5.57 MB

Part of the series: WEIMAR AND NOW: GERMAN CULTURAL CRITICISM (Edward Dimendberg, Martin Jay, and Anton Kaes, General Editors)

“
"Even the humblest material artefact, which is the product and symbol of a particular civilization, is an emissary of the culture out of which it comes."
T. S. Eliot, Notes Toward the Definition of Culture
”

From the Werkbund to the Bauhaus to Braun, from furniture to automobiles to consumer appliances, twentieth-century industrial design is closely associated with Germany. In this pathbreaking study, Paul Betts brings to light the crucial role that design played in building a progressive West German industrial culture atop the charred remains of the past. The Authority of Everyday Objects details how the postwar period gave rise to a new design culture comprising a sprawling network of diverse interest groups--including the state and industry, architects and designers, consumer groups and museums, as well as publicists and women's organizations--who all identified industrial design as a vital means of economic recovery, social reform, and even moral regeneration. These cultural battles took on heightened importance precisely because the stakes were nothing less than the very shape and significance of West German domestic modernity. Betts tells the rich and far-reaching story of how and why commodity aesthetics became a focal point for fashioning a certain West German cultural identity. This book is situated at the very crossroads of German industry and aesthetics, Cold War politics and international modernism, institutional life and visual culture.

http://avaxhome.ws/ebooks/graphic...uthority_of_everyday_objects.html

Joined: 23 Sep 2006 Posts: 1088

Modernism and the Architecture of Private Life

Modernism and the Architecture of Private Life (Gender and Culture Series) by Victoria Rosner
Publisher: Columbia University Press 2004-12 | 240 Pages | ISBN: 0231133049 | PDF | 2.8 MB

In the late nineteenth century the conventions of Victorian domesticity came under scrutiny by British writers, designers, artists, and architects intent on bringing a modern spirit into the home. Seeking to redefine the spaces of middle-class private life, figures such as E. M. Forster, Roger Fry, Oscar Wilde, James McNeill Whistler, and Virginia Woolf attempted to rethink Victorian design and reconstruct the form, function, and meaning of the home to meet the demands of modernity. In this study, Rosner draws on a host of previously unexamined archival sources and reveals the many personal and aesthetic connections among modern British writers, interior designers, and architects, elegantly synthesizing modernist literature with architectural plans, room designs, and decorative art.

http://depositfiles.com/files/qtezx4l60

http://avaxhome.ws/ebooks/graphics_drawing_design/0231133049.html

Joined: 23 Sep 2006 Posts: 1088

The Avant-Garde in Interwar England: Medieval Modernism and the London Underground

The Avant-Garde in Interwar England: Medieval Modernism and the London Underground by Michael T. Saler
Publisher: Oxford University Press, USA 2001-05 | 256 Pages | ISBN: 0195147189 | PDF | 1.9 MB

The Avant-Garde in Interwar England addresses modernism's ties to tradition, commerce, nationalism, and spirituality through an analysis of the assimilation of visual modernism in England between 1910 and 1939. During this period, a debate raged across the nation concerning the purpose of art in society. On one side were the aesthetic formalists, led by members of London's Bloomsbury Group, who thought art was autonomous from everyday life. On the other were England's so-called medieval modernists, many of them from the provincial North, who maintained that art had direct social functions and moral consequences. As Michael T. Saler demonstrates in this fascinating volume, the heated exchange between these two camps would ultimately set the terms for how modern art was perceived by the British public.
Histories of English modernism have usually emphasized the seminal role played by the Bloomsbury Group in introducing, celebrating, and defining modernism, but Saler's study instead argues that, during the watershed years between the World Wars, modern art was most often understood in the terms laid out by the medieval modernists. As the name implies, these artists and intellectuals closely associated modernism with the art of the Middle Ages, building on the ideas of John Ruskin, William Morris, and other nineteenth-century romantic medievalists. In their view, modernism was a spiritual, national, and economic movement, a new and different artistic sensibility that was destined to revitalize England's culture as well as its commercial exports when applied to advertising and industrial design.
This book, then, concerns the busy intersection of art, trade, and national identity in the early decades of twentieth-century England. Specifically, it explores the life and work of Frank Pick, managing director of the London Underground, whose famous patronage of modern artists, architects, and designers was guided by a desire to unite nineteenth-century arts and crafts with twentieth-century industry and mass culture. As one of the foremost adherents of medieval modernism, Pick converted London's primary public transportation system into the culminating project of the arts and crafts movement. But how should today's readers regard Pick's achievement? What can we say of the legacy of this visionary patron who sought to transform the whole of sprawling London into a post-impressionist work of art? And was medieval modernism itself a movement of pioneers or dreamers? In its bold engagement with such questions, The Avant-Garde in Interwar England will surely appeal to students of modernism, twentieth-century art, the cultural history of England, and urban history.

http://avaxhome.ws/ebooks/graphics_drawing_design/0195147189.html

Joined: 23 Sep 2006 Posts: 1088

Encyclopedia of 20th-Century Architecture

Encyclopedia of 20th-Century Architecture, Vol 1 1st edition by R. Sennott
Publisher: Routledge - 2004-12-09 | 580 Pages | ISBN: 1579582435 | PDF | 8 MB

In its broad coverage of architecture produced between 1900 and 2000, the Encyclopedia of 20th -century A rchitecture provides a three-volume, English-language reference work for scholars, professionals, students, and the general public seeking a basic understanding of interdependent topics that define the production of architecture in the developed cities, countries, and regions of the world. Seeking the breadth and diversity of any encyclopedic endeavor, the project extends its coverage beyond the conventional study of prominent architects and their buildings to address important related facets of 20th-century architectural production that motivate architects and their clients and give form and meaning to their buildings.

http://avaxhome.ws/ebooks/architecture/1579582435.html

Joined: 23 Sep 2006 Posts: 1088

Design: Geschichte, Theorie und Praxis der Produktgestaltung

Bernhard E. Bürdek : Design: Geschichte, Theorie und Praxis der Produktgestaltung
Pages: 482 | PDF | Birkhäuser; Auflage: 3.(8. April 2005) | ISBN 3764370289 | 16 mb

Dieses Buch zeichnet die Geschichte und die heutige Ausrichtung des Designs nach und vermittelt die wichtigsten Grundlagen der Designtheorie und -methodologie. Es stellt die weltweit zunehmende Bedeutung von Design anhand der wichtigsten Länder Europas, Amerikas und Asiens vor und veranschaulicht an zahlreichen Beispielen aus der Praxis die aktuellsten Entwicklungen von Corporate und Strategic Design über Interfasc/Interaction Design bis hin zum Human Design.

http://avaxhome.ws/ebooks/graphics_drawing_design/3764370289.html