Free Pony Theory ~ CD sale trend (bla bla)

Joined: 23 Sep 2006 Posts: 1088

How people are finding out about new music by age bracket.

http://pcpitstop.com/research/musicsurvey.asp

Joined: 23 Sep 2006 Posts: 1088

http://mobileanalystwatch.blogspo...tes-china-and-south-korea_11.html

Among online populations in China and South Korea, "more than three-fourths of consumers who plan to purchase an MP3 player in the next 12 months already own one. In contrast, among future owners in other countries, 70% in the U.K., 67% in Germany, 66% in Japan, and 58% in France do not currently have an MP3 player. U.S. intenders are equally split between owners and first-time buyers."

Harry Wang at Parks Associates said, "The MP3 player markets in China and South Korea hit the replacement/additional purchase stage faster than the rest of the world. Higher penetration rates and the popularity of less-expensive flash-based devices both contributed to this phenomenon.”

Wang added, "These findings call for different approaches in marketing to these areas. In Western Europe and Japan, where first-time buyers drive the MP3 market, vendors must educate consumers and build brand awareness. In China and South Korea, vendors should work to discourage brand switching as well as offer product features that are uniquely appealing to these consumers."

http://mobileanalystwatch.blogspo...tes-china-and-south-korea_11.html

Joined: 23 Sep 2006 Posts: 1088

http://www.macdailynews.com/index..._ipod_ownership_reaches_new_high/

Total headphone-MP3 sales reached $4.23 billion in 2005, according to the Consumer Electronics Association. These popular devices accounted for 85 percent of all factory-level portable audio sales last year, CEA statistics showed.

Recent TEMPO research also revealed some interesting demographic and diagnostic trends surrounding the use of Portable MP3 Players:

• Younger Americans are driving recent growth, with over half of teens now owning a Portable MP3 Player (54%), and one third of 18-34 year olds (30%). Older Americans are less likely to own these devices overall, but still represent a sizable and consistent presence in the market (13% of 35 – 54 year olds report owning a Portable MP3 Player).
• Males continue to lead females in Portable MP3 Player ownership, with nearly one quarter (24%) of U.S. males aged 12 and older owning a device, compared to 16% of females.
• Nearly half of music downloaders own a portable MP3 player (48%), and these owners use their devices an average of 12 hours per week. Younger downloaders use their MP3 Players more often (average of over 16 hours per week among teens), but have less digital content stored on their devices. Overall, there is an average of 700 songs or files stored on a U.S. music downloader’s MP3 player.
• Existing CD collections continue to be the primary source of MP3 Player content among music downloaders. Nearly half (44%) of the content stored on MP3 players is ripped from the owner’s personal CD collection, and another 6% is ripped from others’ CD collections. Fee-based downloads (25%) and files obtained from file sharing services (19%) are also common sources of content.

Joined: 23 Sep 2006 Posts: 1088

http://mattbrundage.com/music/riaa.php

Joined: 23 Sep 2006 Posts: 1088

itune sales number and ratio to iPod

http://mindsplice.com/caultonreply.html

Joined: 23 Sep 2006 Posts: 1088

Will MP3 downloads Annihilate the Record Industry?

The Evidence so ...
File Format: PDF/Adobe Acrobat - View as HTML
record industry as a whole. One possible explanation is that MP3s were becoming ... will use the term ‘album’ to describe either long playing vinyl records, ...

http://www.utdallas.edu/~liebowit/intprop/records.pdf