Free Pony Theory ~ Book for design

Joined: 23 Sep 2006 Posts: 1088

Design Basics. Joyce Rutter Kaye

Design Basics. Joyce Rutter Kaye. / Фирменный стиль
ISBN no | edition 2006 | PDF | 251 pages | 49 mb | English

This promotional book for entertainment company MGM emulates the drama of the company's big-screen productions by showing full-page stills from action films combined with lines of dialogue in provocative, large-scale type.

http://avaxhome.ws/ebooks/artbook/design_basics.html

Joined: 23 Sep 2006 Posts: 1088

Mediendesign für Studium und Beruf: Grundlagenwissen und Entwurfssystematik in Layout, Typografie und Farbgestaltung

Norbert Hammer “Mediendesign für Studium und Beruf:
Grundlagenwissen und Entwurfssystematik in Layout, Typografie und Farbgestaltung"
Springer | 2008-09-01 | ISBN: 3540732179 | 422 pages | PDF | 28,3 MB

http://avaxhome.ws/ebooks/artbook/Mediende_gestaltung.html

Joined: 23 Sep 2006 Posts: 1088

Beat Schneider: Design - Eine Einführung

Beat Schneider: Design - Eine Einführung: Entwurf im Sozialen, Kulturellen und Wirtschaftlichen Kontext
German | Pages: 299 | PDF | Birkhäuser; Auflage: 2., Aufl. (November 2008) | ISBN: 3764389427 | 37Mb

Bei der Komplexität der heutigen Gesellschaft ist auch das Design gefordert: wie kann es seinen Beitrag zur Orientierung, Klärung und nützlichen Gestaltung leisten? ........

http://avaxhome.ws/ebooks/eLearning_book/3764389427.html

Joined: 23 Sep 2006 Posts: 1088

John T. Drew : Color Management: A Comprehensive Guide for Graphic Designers

John T. Drew : Color Management: A Comprehensive Guide for Graphic Designers
Pages:224 | PDF | RotoVision; Auflage: 1 (29. Juli 2005) | ISBN: 2880468191 | 158 MB

Color Management shows how to implement colour as a practical form of problem solving. It is a consolidated resource, arming designers with an understanding of how to communicate with and manage colour in all its aspects and applications; subtractive and additive; pigment, CMYK and RGB; 2-D and 3-D; still and motion. Sensitivity of pigments to light and air and the stability of inks is also detailed, as is the human factor, through issues of colour legibility and the physical and psychological effects of colour. In its depth and breadth, it is a unique body of information.

1=82.00 MB
2=76.59 MB

http://rapidshare.com/files/187054117/2880468191_sacrFX.part1.rar
http://rapidshare.com/files/187054158/2880468191_sacrFX.part2.rar

Joined: 23 Sep 2006 Posts: 1088

Charles A. , II Riley: Color Codes

Charles A. , II Riley: Color Codes: Modern Theories of Color in Philosophy, Painting and Architecture, Literature, Music, and Psychology
Pages:373 | PDF | Trout Gallery; Auflage: New edition (Oktober 1996) | ISBN: 0874517427 | 1.1 MB MB

At the outset of this scholarly work, Riley (English, Baruch Coll., CUNY) states: "The first thing to realize about the study of color in our time is its uncanny ability to evade all attempts to codify it systematically." In six intricate essays, the author discusses uses of color by the foremost contemporary artists, composers, philosophers, authors, architects, and psychologists. Excerpts from the writings of such proponents of modernism as Barthes, Derrida, Kandinsky, Stella, Schoenberg, Messiaen, Le Corbusier, Joyce, Pynchon, and Jung, combined with Riley's impressively wide-ranging knowledge, demonstrate the unique and varied perceptions in the field. Throughout, Riley urges his readers to explore the elusive mysteries and powers of color, though the book requires a degree of familiarity with the cited artists and thinkers. Recommended primarily for academic libraries.
Joan Levin, MLS, Chicago

http://depositfiles.com/files/u1infxqia
http://avaxhome.ws/ebooks/graphics_drawing_design/0874517427.html

Joined: 23 Sep 2006 Posts: 1088

Design Literacy: Understanding Graphic Design, Second Edition

Design Literacy: Understanding Graphic Design, Second (Revised) Edition by Steven Heller
Allworth Press | July 2004 | ISBN: 1581153562 | Bookmarked PDF | 400 pages | 8.9 MB

The book that turned designers on to reading is back, chock full of new stories about the graphic icons and idols of today's design culture. As witty and to the point as ever, the more than 125 thought pieces - 30 of them brand new - offer a vast taste of the aesthetic, political, historical, and personal issues that move today's global design community and fans, from the ubiquitous (shooting targets, the swastika, anti war posters) to the whimsical (Dwiggins jackets, Japanese matchboxes, the interior design of the Dr. Strangelove set). This revised and expanded edition of Design Literacy reflects recent trends in graphic design such as the impact of graphic design on popular visual communication, aesthetic changes in type and typography in the digital age, reflection and analysis on designs most cherished and curious artefacts, and the nexus between graphic design and wired culture. The essays range from the late 19th century to the present and are organized into eight thematic categories - persuasion, media, language, identity, information, iconography, style, and commerce - which follow a loose chronological order.

“
http://avaxhome.ws/ebooks/graphic...Understanding_Graphic_Design.html

Joined: 23 Sep 2006 Posts: 1088

Design: The Key Concepts

Cathe McDermott, "Design: The Key Concepts"
Routledge | 2007-12-17 | ISBN: 041532016X | 250 pages | PDF | 1,1 MB

This is the essential students guide to Design its practice, its theory and its history. Drawing from a wide range of international examples, respected design writer Catherine McDermott explores key topics including:
international design from Europe to Africa
design history from Art Nouveau to punk
sustainable design, recycling and green design
design theory from semiotics to gender, to postcolonialism
design technology, graphic design and the web.
Fully cross-referenced, with up to date guides for further reading, Design: the Key Concepts is an indispensable reference for students of design, design history, fashion, art and visual culture.

http://avaxhome.ws/ebooks/graphic...ing_design/DesignKeyConcepts.html

Joined: 23 Sep 2006 Posts: 1088

Colour Forecasting by Tracy Diane

Colour Forecasting by Tracy Diane
Wiley-Blackwell | 2005 | ISBN: 1405121203 | 193 pages | PDF | 2.5 Mb

This textbook for students of fashion and design identifies the driving forces of fashion, past and present, and explains why the colour forecasting process was initiated and has developed to its present day state. Colour terminology and some of the more subjective tools used by colour forecasters are explained. Also, a model is given of the colour forecasting process and this is discussed in detail. Finally, readers are shown how to develop 'colour stories'.

http://avaxhome.ws/ebooks/graphic...r_forecasting_by_hungraphics.html

Joined: 23 Sep 2006 Posts: 1088

Type Specific: Designing Custom Fonts for Function and Identity by Charlotte Rivers

Type Specific: Designing Custom Fonts for Function and Identity by Charlotte Rivers
Publisher: RotoVision | Number Of Pages: 160 | Publication Date: 2005-08-01 | ISBN-10: 2880468205 | PDF | 14 Mb

Type Specific shows designers how typefaces designed for a specific purpose succeed by exploring each of the features that must be considered. These include letterforms, counterspaces, cross sections, ascenders/descenders, and junctions and how they work, in both print and screen, across a range of applications: posters, directories, newspapers and magazines, CD covers, packaging, signage, and film titles-including The Kitchen's organic paintbrush front for the promotion of Levi's Vintage Clothing and Saturday's elegant stencil-style face for the Chen Pascual identity. The whole gamut from free-from to precision is explored.

http://avaxhome.ws/ebooks/graphics_drawing_design/2880468205ss.html

Joined: 23 Sep 2006 Posts: 1088

Balanced Website Design: Optimising Aesthetics, Usability and Purpose

Dave Lawrence / Soheyla Tavakol,
«Balanced Website Design: Optimising Aesthetics, Usability and Purpose»
Springer | ISBN 1846285186 | 1 edition (November 24, 2006) | PDF | 14.9 Mb | 240 pages

Synopsis:

"Balanced Website Design" (BWD) is a new methodology that fuses the strengths of traditional structured, stepped, and iterative approaches and a sharp focus on defining and achieving the desired characteristics of purpose, usability and aesthetics - absolutely essential requirements for any website. The book includes discussions of new perspectives on usability and aesthetics in the special context of website design. "BWD" is suitable for all types of websites, for individual and/or team projects, and should prove to be of significant value for even the most experienced of website designers. "BWD" provides guidance, structure and detailed documentation/process support for the activity of designing and implementing your next website - helping you maximise its effectiveness and relevance. It includes: a stepped, iterative, comprehensively structured, and easy to follow approach to website design; an approach that identifies and balances design needs with specific design ideas across each of aesthetics, usability and purpose components; new perspectives on usability and aesthetics; specially designed documentation provided to facilitate and support each process step; a methodology that is applicable to all types of website, and to all project scenarios; and resource based support via the book's website.

http://www.ebookee.com/Balanced-W...-Usability-and-Purpose_35230.html